Articles & Videos

Content Strategy

We specialised our content in Pre & Onboarding processes for new employees, targeting our audience segments of HR professionals, team leaders, and operations leaders. We developed a content strategy based on main pillars and sub-pillar topics and created a structured link-building schema. We also worked on an important article optimisation project that significantly increased our traffic.

Results

We followed a structured writing schema to produce natural and original content. Through collaboration with an SEO agency, in November 2022, we achieved a significant milestone by securing top 10 rankings for 698 keywords on Google. This represented a remarkable increase from just 300 keywords, driving an extraordinary 2,795% growth in organic traffic.

Read the full story here

As a Demand Generation Manager at Teamed, I wrote these articles to deliver high-quality content for our communities and address our revenue goals. These insights, identified in collaboration with the Sales department, were used to nurture our segments and accelerate pipeline conversion as part of our Account-Based Marketing (ABM)/Account-Based Selling (ABS) strategies.

Highlights:

“Build trust in remote teams with different communication approaches“

“Unexpected Fees? Unlocking Global Employment Costs“

Written and visual content within guides

What’s inside

• Why companies look to switch their EOR providers
• Why do companies switch to Teamed?
• Switching EORs, made simple with these 6 steps
• Legal Considerations When Switching EORs
• Your switching EORs FAQs answered

Content Strategy

Our primary topic was project management, which I divided into different pillars. We focused on various techniques to effectively manage resources while considering the scope of projects, with the goal of increasing our visibility and traffic.

During this time, I researched, learned, and wrote about project management techniques, including Agile and Scrum methodologies, as well as Gantt charts. Additionally, I explored how to conduct risk analysis for projects and how to incorporate buffer activities. I also worked on elaborate external link-building campaigns to increase our domain authority.

Results

We achieved 500,000 visits per month and increased visitors by 38% month-on-month over four years. Additionally, we designed and implemented a lead capture strategy, which resulted in a 33% monthly increase in our leads database (freemium users).

These videos were created to generate and inspire leads organically and through campaigns, as part of our nurturing strategy and materials for our current clients for potential up-selling.

Interviews

I also took the lead and played an integral role in conducting interviews with individuals worldwide. We actively listened to their insights and shared their expectations and real experiences with our HR professional audience. Our goal was to connect with them on a human level, showing empathy and emotion behind the scenes.

Additionally, we conducted interviews with new hires of our clients as part of our client case studies. We also used these interviews in social media campaigns and in our positioned articles on Google to drive conversions.

One of these examples is Nikolai Willier. His story revolves around his onboarding experience at his new company, PNO. Living in Vietnam, he needed to learn and meet the team remotely. Introdus platform was key in helping him feel integrated into the team from his very first day on the job. This is a screenshot of the interview hosted on Introdus.

Video hosted on Introdus.

Product Marketing Videos

Furthermore, we create new product teasers for social campaigns and our communities, using various tools such as Adobe Premiere, After Effects, Canva, and iMovie.