Digital Marketing Specialist
Product Marketing | Demand Generation | ABM
After 9 years in fast-paced B2B SaaS startups and scale-ups, I specialise in Product Marketing, and Demand Generation, with a strong focus on Account-Based Marketing (ABM).
My Specialities
Product Marketing & Demand Generation
Aligning value propositions through effective cross-department communication. Leading product launches and updates with optimal formats and channels. Maximising engagement and tracking key metrics, including time spent on the platform.
Implementing positioning and nurturing strategies through content plans and Marketing Automation to drive optimal adoption. Reducing customer churn and maximising cross-sell revenue. Staying ahead of emerging trends and evolving audiences needs to strategically inform future product development decisions.
Marketing Automation
Marketing automation involves using CRM systems and web-based services to execute, manage, and automate marketing touchpoints throughout the funnel.
Automated workflows enable us to implement lead-nurturing strategies tailored to ICPS and client behaviour, delivering exactly what they need at the right time.
This website may catch your eye, but it’s my expertise, creativity, dedication, and passion that truly drive our growth.
Inbound Marketing
Inbound marketing not only boosts visibility but also attracts the right audience with the right messaging, strengthens brand positioning, and fosters lasting trust. In 2022, I achieved a 49% increase in inbound Marketing Qualified Leads (MQLS) and a 15% MQL to SQL (demo meeting) conversion rate, exceeding the B2B SaaS industry benchmark of 13%.
This strategy is most effective when combined with marketing automation to convert inbound responders into qualified leads and opportunities. I helped scale an online platform company from $1M to $5M in ARR within 12 months.
Inspiring Testimonials
How my past teammates describe me…
“Teresa never missed a beat to ask questions if something seemed confusing or unclear, and she always followed up on agreements, making her a pleasure to work with.”
Martin A. Gregersen, former CTO at Introdus.
“She identifies valuable insights and opportunities within our content performance metrics. She consistently pushes boundaries and brings fresh perspectives.”
Richard Balet, Senior Product Manager at SEDDI.
“I can highlight Teresa’s project management skills, co-leading and co-developing positioning strategies – including ideas to create and optimize demand generation.”
Louise S. Melle, Lead Consultant at Bonzer.
“She has skillfully balanced the technical and commercial aspects, not only when it comes to business opportunities but also in developing and executing marketing plans.”
Diego Bergua, Solution Lead at Deloitte C&M.
Hi, I'm Teresa Canive 