Webinars

Teamed

2023 – 2024 / teamed.global

Webinars

I organise, promote, and host several webinars as part of integrated campaigns, featuring various guest speakers.

Content Strategy

We aim to generate demand, increase visibility, and engage existing communities, all while positioning Teamed as an expert in expanding and hiring global teams. This webinar offers substantial value through a diverse range of speakers and perspectives.

We promote these webinars through email, SEM and paid social media campaigns.

Results

As a result of these efforts, we have achieved the following: 88 registrants/attendees, with an average of 40 people attending live, representing a 45% show-up rate.

Introdus

2022 – 2023 / introdusapp.com

Webinars by Industry

At Introdus, I coordinated and promoted a series of webinars, tailoring them to specific industries after identifying and segmenting our pipeline.

Content Strategy

Each webinar was aligned with the relevant needs and solutions, in close collaboration with our Sales team as part of our ABM strategy.

We promoted these webinars through email campaigns targeting both outbound and inbound lists, alongside various organic campaigns on social media.

Results

Thanks to these efforts, we successfully achieved registration rates ranging from 22% to 58% through email campaigns targeting both our own lists and third-party lists*, alongside various other promotional channels. Additionally, our live attendance rates ranged from 45% to 80%.

*By promoting downloaded or signed-up content, we ensure that we gain ownership of those registrants from third-party lists, which we rent to promote our outbound content via an external email marketing tool.

Averages B2B market:

Registration rates:

The average webinar registration page conversion rate is 30% for cold traffic.- https://convertkit.com/resources/blog/webinar-conversion-rates

Live attendance rates:

Marketing webinars typically have an average attendee score of 44%. https://www.luisazhou.com/blog/webinar-statistics/ https://bloggingx.com/webinar-statistics/

Registrant to attendee show-up rate: ~40% show-up average.-https://convertkit.com/resources/blog/webinar-conversion-rates

On average, you can expect 40% to 50% attendance rates.-https://thrivemyway.com/webinar-statistics/

The average webinar has an attendance rate of roughly 40%. –https://www.zippia.com/advice/webinar-statistics/

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