Strategic product marketing skilled in driving brand awareness, product adoption, and engagement through targeted messaging, content creation, and Sales collaterals. Skilled at aligning value propositions across teams and leading market and audience segmentation research to support go-to-market strategies.
Researching
Interviews, Surveys, and Competitor Analysis
Sinnaps, Introdus, Teamed & FoodTrack
2019 – 2024 / sinnaps.com , introdusapp.com , teamed.global & food-track.ai
By conducting multiple interviews, calls and surveys and utilizing seekers on our sites across various markets, targeting both potential and existing clients, we leverage both quantitative and qualitative data.
In addition, at both Sinnaps and Teamed, I took the lead in competitor analysis. As part of this, I spearheaded a project called ‘Mystery Shopping’ to gain in-depth insights into our competitors’ customer journeys.
This process not only yields highly valuable insights for generating new content ideas, but we also compile and distribute comprehensive reports to our diverse partner base and internal departments.
Awareness
Video – Product Releases
Sinnaps, Introdus, Teamed & FoodTrack
2019 – 2024 / sinnaps.com , introdusapp.com , teamed.global & food-track.ai
I produce teasers and product releases (check videos) for new products and features that play a vital role in both external and internal communication, catering to our potential and existing clients.
These materials encompass detailed descriptions of our diverse solutions, making them suitable for utilization in our commercial catalogues, press releases, and social media channels.
How my past teammates describe me…
“Teresa never missed a beat to ask questions if something seemed confusing or unclear, and she always followed up on agreements, making her a pleasure to work with.”
“She has skillfully balanced the technical and commercial aspects, not only when it comes to business opportunities but also in developing and executing marketing plans.”
Martin A. Gregersen, former CTO at Introdus.
Diego Bergua, Solution Lead at Deloitte C&M.
I have implemented go-to-market strategies in close collaboration with cross-functional teams.
See It in Action
Introdus
I managed the communication, storytelling, and presentation, while our Content Manager oversaw the editing process. This resulted in a detailed overview of our end-to-end platform, designed for inclusion in catalogues and press releases.
After establishing the positioning and messaging for the new platform launch, I led the development of a video showcasing our value proposition. Working with Laura Negro, who expertly brought our vision to life based on the provided briefing, we ensured the video met our goals by making necessary adjustments along the way.
The video effectively highlighted the challenges we address and included testimonials from our customers. It was utilized across multiple campaigns aimed at engaging our communities and was seamlessly incorporated into our customer acquisition funnel.
Teamed
At Teamed, I collaborated with my team to produce several targeted videos, each tailored to specific audience segments categorized by industry to address their unique needs and solutions. Our goal was to attract outbound contacts by coordinating closely with the Sales department as part of our Account-Based Marketing (ABM) strategy, ensuring alignment and maximizing impact.
Adopting & Engaging
Live sessions & Online courses
Sinnaps & Introdus
2019 – 2023 / sinnaps.com & introdusapp.com
We provide diverse lessons to support our potential customers in maximizing the potential of our platform, considering the learning curve required and their limited time available.
These online courses seamlessly integrate into our CRM or our own platform, allowing users to complete lessons at their own pace. Additionally, we organize live events to delve into specific areas and share valuable insights from other partners.
Virtual Coach, Product Tours, Templates
Sinnaps
2019 – 2021 / sinnaps.com
The platform offers targeted Product guides designed for various audience segments, classified based on interests, user behaviours, and performance. These guides serve as valuable resources for our clients. We distribute them through various notification types.
Additionally, providing editable templates and showcasing popular solutions not only inspires our audiences but also benefits the commercial department.
Video Tutorials
Sinnaps
2019 – 2021 / sinnaps.com
Working closely with the CTO, Sales, and Support Departments, our goal was to effectively communicate, promote, and educate our communities. To accomplish this, we shared short “How-to” video tutorials across our channels, highlighting practical solutions and sparking inspiration.
Hi, I'm Teresa Canive 