My Story

This is Teresa, curious and active by nature.

I’m a marketer who thrives on driving traffic, generating leads, and engaging audiences across diverse markets. My speciality lies in refining marketing strategies to drive meaningful growth and impact. Over the past 9 years, I worked for three SaaS companies, based in Denmark and Spain. During this time, I identified growth opportunities and uncovered valuable insights into the interests and needs of target audiences.

I moved to Denmark from Spain after falling in love with the country and its people. That was over six years ago, and I remain incredibly satisfied with the city in many ways.

Before relocating, I worked remotely from Madrid, eager to find a place that would offer a higher quality of life. Denmark has proven to be just that place!

The cultural contrasts here have made this journey fascinating, continually inspiring me to learn and grow both professionally and personally.

Curious and energetic by nature, I grew up as an only child in a small family in Madrid, where imagination and creativity flourished. My parents instilled in me the values of bravery, determination, and rational decision-making.

I initially embarked on a career in Journalism but realised it didn’t fully align with my passions. That’s when I made the transition to Digital Marketing. My journalistic background has provided me with a strong foundation in working to tight deadlines, crafting compelling content, and sourcing reliable information, skills that I continue to apply in my roles.

Possessing a highly analytical approach (likely inherited from my father) and a competitive mindset (I love taking part in Underwater Hockey tournaments across Europe), my ideal role is one where I can challenge myself daily. I enjoy monitoring numbers and feel a rush of endorphins when performance improves. When results don’t meet expectations, I’m driven to push harder and improve through experimentation. Moreover, I have a strong creative side that I aim to preserve over the years, as it continues to enhance both my personal performance and that of my company.

If you’re interested in learning more about my storytelling, do feel free to have a look at the ‘Fun Facts‘ section of my CV. And if you’d like, I’d be delighted to meet for a coffee and hear more about your journey too!

More info about My Story on the following newspaper.

Specialities

Demand Generation

Designing and developing strategies to get high-quality leads and communities, focusing on segmentation, targeting and positioning. With my team, I have managed to increase the database by 33% per month. Helped scale an online platform company from $1M to $5M ARR in 12 months.

Product Marketing

Driving brand awareness, product adoption, and engagement through targeted messaging, content creation, PR, and paid campaigns. Experienced in aligning value propositions across teams and optimizing performance by leveraging data-driven insights and conducting market and user performance research.

Teresa is coordinating a debate during the event
“Project Direction and Management as a Boost to Competitiveness” (2017 March).

Journalism and Communication Skills

Creating quality content for the right audience is not an easy job. The key is knowing in-depth behaviours, interests and environments of our target before creating the content. It could be obvious but it’s the most difficult part for any journalist or marketer. If we put together both a good data analysis and easy-to-consume, simple and quality content, aligned with our communication strategy objective.

Marketing Automation

Designing and implementing strategies in Lead Nurturing by Marketing Automation and customised workflows campaigns across the entire customer journey. I specialise in audience segmentation, managing contact lists using models like behaviour, lead scoring, and engagement.

Account-Based Marketing (ABM)

Working on a top priority to help complex B2B businesses reach and engage the right audience. My approach, especially for enterprise audiences, relies on 3 pillars: focusing on audience segmentation and building trust, developing a multi-channel personalised strategy, and increasing engagement with key clients, prospects and partners.

Strategic Content

Depending on the objective, creating content on-page content and landing pages for increasing visibility, generating community and leads, or nurturing them. Regarding these content strategies, having direct contact with strategic partners.

Data Analysis

I’m used to measuring every channel to get effective results and make proper A/B testing, which is very important in the SaaS industry. I drive results aligned with business KPIs – like MRR, LTV and ROI/ROAS. Thanks to these, I can understand the full customer journey by analyzing user behaviour data from all of our channels. This job offer is perfect to keep every channel approach optimized.

Experiences

Product Marketing Manager at FoodTrack

2024 – present

Launching an AI app. Defining and executing go-to-market strategies. Crafting positioning and messaging for targeted segments to build awareness and drive adoption. Collaborating with the product team to shape the brand while leading content materials, PR and paid campaigns.

Head of Marketing at Sinnaps

2016 – 2020

Development of a design positioning strategy from scratch. We’ve achieved half a million organic visits per month in two years and increased visitors by 38% per month. Analysis and impact measurement, KPIs. Managing organic and paid traffic. Design and implement a lead capture strategy, increasing the database by 33% per month.

Marketing Account Manager at 360 Talent

2015 – 2016

Implementation of external communication strategy. Public relations, press kits, clippings, interviews, and digital content management on the corporate website. Also, Social Media and Community Manager and Customer support.

Digital News Editor at AS.com

2011 – 2012

Reporting for a sports national newspaper. Digital edition. Writing and managing digital content, interviews, live sports narrations, chronicles, news reports, and press conferences.

Producer and Radio Broadcaster

2009 – 2010

Reporting specialized in Economics. Documentation, writing, and speech. Co-production and writing the content for live broadcasts. Content management and interviews.

Demand Generation Manager at Teamed

2023 – 2024

Defining value propositions, global positioning, and messaging. Targeting, building and engaging communities across diverse channels. Early joiner driving revenue growth and market expansion. Helped scale the business from $1M to $5M ARR in 12 months.

Head of Marketing at Introdus

2021 – 2023

Responsible for creating and executing marketing strategies (B2B). Developed and implemented a new corporate identity and website with a focus on SEO. Leading a multi-channel strategy, including organic and paid tactics and marketing automation, and achieving a 49% increase in Marketing Quality Leads (MLQs) within 1 year.

Digital News Editor at Siqme (Movistar)

2012 – 2015

Reporting for a sports digital platform. Writing and managing digital content, and interviews. Live sports narrations, chronicles, news reports, and press conferences.