Digital Marketing Specialist
Communication. Product and Content Marketing.
With over 8 years of experience in content marketing for B2B tech companies and more than 10 years in digital content ideation and creation, I have successfully planned, executed, tracked, and optimized global programs, delivering measurable growth across diverse markets.
As the head of the project, we achieved 500,000 organic visits per month within four years, with a 38% month-over-month increase in visitors. Additionally, we boosted Marketing Qualified Leads (MQLs) by 49% in just one year.
Product Marketing
Increase engagement and monitor time spent on the platform, among other parameters. Ensure value proposition alignment with effective communication across departments. Promote new products and updates using the best format and channel.
Implement the right nurturing strategy through content plans and Marketing Automation, to ensure optimal adoption. Minimize customer churn and maximize cross-selling revenue. Stay updated on the latest trends, practices, and concerns of our audiences, to decide your next product development.
SEO
As an SEO specialist, designing and implementing strategies to grow across organic. Achieving half a million organic visits per month, in two years and increased visitors by 38% per month.
Inbound Marketing
Inbound marketing allows you to deliver personalized emails to individual leads with the content they are likely to be interested in. Achieving a 108% increase in inbound Marketing Qualified Leads (MQLs) within one year.
This strategy works best when used in conjunction with marketing automation to turn inbound responders into qualified leads and opportunities.
Marketing Automation
Marketing automation is the use of software and web-based services to execute, manage and automate marketing processes.
Automated workflows enable us to implement lead nurturing strategies that are tailored to their behavior, providing them with precisely what they require.
Social Media
The social media optimization strategy brings together a set of actions carried out in social networks and online communities with an advertising or commercial purpose.
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Hi, I'm Teresa Canive 