Content Marketing

I craft this content with a strong audience-centric approach, incorporating multi-media and multi-channel campaigns. Explore a variety of formats, categorized by their primary goals: to inspire and persuade, or to educate and motivate.

Inspire + Convince

I have developed this content with a focus on engaging narratives, visuals, and messages designed to inspire action.

My go-to-market materials cover a wide array of formats, including webinars (in collaboration with the Sales team), courses and support content (working alongside the Product Department), landing pages, in-person events, client case studies, video interviews, creatives, infographics, and reports.

Educate + Inspire

My role in educating and inspiring is focused on providing knowledge, empowering insights, and practical tips that broaden horizons and foster the professional growth of both potential and current clients.

I curate a selection of educational content, meticulously crafted to equip our target audience with valuable expertise, industry trends, and actionable strategies aligned with our business objectives. This includes eBooks, guides, webinars, and articles (most centred around positioning strategies such as SEO), landing pages, checklists, templates, and courses, alongside support content.

My Work

As an experienced digital marketer with a background in journalism, I have worked with a variety of design tools and have hands-on expertise with CMS solutions. Communication has always been a cornerstone of my career, and I prioritise clear and effective messaging in all my work.

Given my experience, I am confident in my ability to create engaging and impactful strategic content that aligns with our business objectives.

Pssst! I’m passionate about stories and love using storytelling to connect with people. Here are a few fiction pieces I’ve written – meaningful, engaging, and straight from the heart. Hope you enjoy them!

Content Matrix

To navigate the complex landscape of diverse content, I’ve developed a comprehensive content matrix. This matrix highlights the areas I have experience with, while also leaving room for the broad possibilities that can be unlocked by one of my key strengths: creativity.